Website privacy

Updated 1 October 2026. This notice covers the Arcane Spire marketing landing page at regulus.io/arcanespire. For the game, see the game privacy policy.

Optional website analytics

If you choose Accept cookies, we load Google Analytics to understand visits and interactions with screenshots, badges, video, navigation and store links. Analytics is not loaded if you decline or have not made a choice. This page itself does not load Analytics.

Google Analytics processes a browser identifier, device and browser information, approximate location and usage events. Google receives technical connection information, including your IP address. We do not deliberately send names, email addresses, game accounts, image captions or arbitrary address-bar query parameters. We send the page path, the referring site's origin, approved campaign labels and controlled content identifiers.

The /play/ advertising page has no cookie prompt or settings controls. It uses Analytics only when you have already given valid consent on the main landing page. Without existing consent it does not load Analytics. For consented visits, it measures video engagement and App Store or Google Play button clicks using the same Analytics setup. Advertising links may include source, medium, campaign, creative, keyword and campaign-ID labels using letters, numbers, underscores and hyphens. Only these validated campaign labels are processed. Do not place personal information in campaign labels. Unknown parameters and advertising click identifiers are not deliberately sent to Analytics. Valid labels are also passed to Google Play as campaign referrer information; they do not prove an installation occurred. Automatic mobile redirects are not recorded as button-click conversions.

We do not enable Google advertising signals or advertising personalisation for this website. Analytics is separate from your game progress and purchases.

Your choice and cookies

Your choice is stored in your browser for up to 180 days under arcane-spire-website-consent-v1. This local preference is used even when analytics is declined. If accepted, first-party analytics cookies beginning with asweb_ are set for the Arcane Spire website path with a 180-day maximum lifetime.

Use Analytics settings in the main landing page footer at any time to withdraw consent, including consent used by the /play/ page. Declining stops further analytics collection and removes this website's analytics cookies. Previously collected data is not erased by changing this setting. Browser privacy tools may also block Analytics.

Google and your data

Google processes analytics data on our behalf and may process it outside your country. Read Google's privacy policy and how Google uses information from partner sites.

Contact arcanespire@regulus.io about this website or your privacy choices.